Adidas is helping clean up the ocean by fishing out plastic bottles and using them to make shoes
With estimates that there will be more plastic in the sea than fish, pound for pound, by 2050, the more that can be done to reduce it, the better.
People are working on strategies to remove millions of tons of plastic from the ocean, but it will end up right back in it, if we don’t figure out what to do with it. Plastic bottles can’t actually be recycled into new plastic bottles, and once it’s created, it never goes away.
Adidas plans to contribute to the solution by making 1 million pairs of running shoes out of 11 million plastic bottles recovered from the ocean, near the Maldives, next year.
7000 pairs have already been made and will be on sale soon for $220 each. The price is a little higher than other Adidas shoes, but customers can take pride in the fact they are helping save the planet.
Adidas strives to eventually eliminate virgin plastic from its supply chain altogether.