Cheerios Will Send You 500 Wildflower Seeds For Free to Help Save the Bees

January 24, 2020 at 4:21 pm

Cheerios has mailed out nearly 2 billion wildflower seeds to volunteers across North America to help create habitat for bees

Recognizing that it is entirely dependent on bees for its signature product Honey Nut Cheerios, General Mills has started an international campaign to help save them.

The company is giving away packets of 500 wildflower seeds for free to anyone in the United States, Canada or the United Kingdom who wants them.

Cheerios recently smashed its goal of distributing 100 million seeds, giving away 1.7 billion so far.

The campaign was so successful, the company is temporarily out of seeds, but is expected to have more to give away this spring, a spokeswoman from Consumer Relations told us.

The goal is to re-create pollinator habitat that has been destroyed by urbanization and agriculture.

A whopping 44% of bee colonies collapsed in the United States in 2016 alone, Cheerios’ notes.

While General Mills surely had its part in creating the problem with mono-crop fields of pesticide-treated grain, the company is apparently trying to be part of the solution.

The company is teaming up with the Xerces Society to make agriculture more sustainable, training farmers to plant wildflowers like crimson and clover between their crops to attract pollinators and aid in pest control.

The company’s goal is to incorporate 3,300 acres of wildflowers into its oat fields by 2021, a press release says.

To get your free wildflower seeds, check back on the company’s website this spring.

Or, instead of waiting, buy your own. They don’t cost much and the Xerces Society provides complete instructions and info on what species are native to your region.